Henry Iddon

“The projects intention is to examine how clothes and posture serve a communication
function by decoding the messages in the wardrobe of one subculture – a group of people who identify themselves as “hikers or outdoor enthusiasts”…Underneath an umbrella term such as alternative sports fall subsections, including ʻextreme sportsʼ and ʻnature sportsʼ. Both these subsections function in such a way as to allow participants to develop relationships between themselves and the natural world….This is a society that is increasingly aware of its environmental responsibilities, and a desire to engage with upland, remote and wild places is a way of escaping the pressures of urban living.”